BRAND STORY

IT COMES FROM THE FAIRY TALE

APAWWA brand creative inspiration comes from the classic fairy tale "the penguin's dream", in the arctic town in a penguin, penguin listen to mama said their world more and more hot, the world will slowly disappear, listen to the little penguins decided to go home to find a way for it when it go out and find ways to explore the world, one day it found a magic flower, it can help the penguin said the desire, so the flower to teach little penguin a magical formula "APAWWA", use "APAWWA formula" little penguin back to home, restore happy life belongs to the penguins.

The APAWWA magic formula in the story is a penguin to pursue the origin of the dream, carrying the hope and bringing happiness; Story of the little penguin, is a witty, courageous, have bear little penguin, APAWWA brands hope to be able to accompany the children grow up, learn to love and responsibility, have the courage and happy, let the childhood is full of freedom and sunshine.The APAWWA brand began as a fairy tale and came from the children's brand of good meaning.

APAWWA brand design follows the European style, low-key and contracted design, no lack of fashion characteristics.The unique and pure European design technique, the divergent freedom of inspiration, capture the trend of the wind, clever integration.The APAWWA, which is based on quality, strictly controls the quality of products, introduces the global cutting-edge technology, and makes the first line of scientific and technological footwear."To protect health, swimming in the sunshine" embodies APAWWA to concern and care of young children's physical and mental health, fashion the perfect combination of art design and science of health technology, for the art of contemporary young children to build a beautiful and practical both products.

Brand slogan：play fun

Children with unlimited energy, free spirit full of happy energy.Fresh pure imagination and fantasy fun creativity is the precious nature of children, is also a APAWWA innovation source of power, laminating the thinking of children, consideration the needs of children, for children to create happiness, deduce fashion personality, is the source of APAWWA emanate charm.

APAWWA's natural and simple design style, the expression of the spirit freedom, innovative and unique design techniques, the interpretation of the children's sunny life.APAWWA has a number of international excellent designers, and always has a fashion message, and a strong and professional team of designers ensure that the brand follows the fashion of the world.According to the structural characteristics of children's growth physiological, applying advanced science and technology, cutting-edge technology to product design, selection of high-end material, exquisite, strictly control each production level, the layers of precision meticulous, create excellent quality fashion products.