Cross-border e-commerce sellers: just need such a factory to cooperate with us

The development of cross-border e-commerce is in full swing, gradually driving the transformation of traditional foreign trade factories, but sellers want to save costs, factories want to win more profits, how to do this balance? By interviewing factories and sellers, tell each other The voice, or will further assist in the direction of more optimization in both directions.

Transformation is inevitable, factories should locate refined product line operations

Traditional B2B enterprises need to pay attention to the transformation of cross-border e-commerce B2C, but it is not a transformation into an e-commerce, but a professional factory that serves cross-border e-commerce.

Consumers’ consumption behaviors and habits have changed dramatically. In the past, a good product, even if it was a public model, as long as the quantity is large enough and the quality is stable enough, it can be transported overseas through the first-level agent, and the offline sales are carried out. Nowadays, the fast consumption patterns of various channels such as SNS, network red and mobile phones have gradually become the main body. In particular, the young consumer groups are faced with a large number of commodities, excessive capacity and social platforms, and they are no longer satisfied with the public model products, but have a strong demand for refined and personalized products.

In this case, the manufacturer's production model is required to change. Zhou Botong pointed out that in the past, the foreign first-generation traditional foreign trade model was a layer-by-layer agent. Product monitoring relied on traders or brand owners to supervise factories and even station factories to supervise production, but this can only guarantee product quality, for individualization and rapid The need for revisions and iterative upgrades is difficult to meet because it is difficult for the factory to quickly and accurately get feedback from consumers. For example, a foreign trade factory said that their products have been sold well in Germany for many years. No customer has said that it is not good. As a result, the customer response on B2C is very poor. We have found through investigation that these products have been sold only in several remote towns in Germany. It is also because of the local folk customs, when these products are delivered to the hands of Berlin customers, of course, it is a bad comment.

The cross-border e-commerce B2C model enables sellers to receive consumer feedback in a timely manner. Therefore, it is the object of choice to continuously improve the factories that meet the individual needs, have a correct understanding of the trend, and respond quickly.

Modern consumer groups make it necessary for us to make a fine distinction between products, and the huge demand in the global market makes even a very small product produce amazing sales. And this is what we need for the factory. Take a Bluetooth headset, there are different fine distinctions such as sports, swimming, noise reduction, iPhone compatibility, cool look and so on to meet the needs of different people. Previously produced a male model Bluetooth headset, as long as the sound quality is good enough, the battery is long enough, you can receive millions of orders in three colors, even if the profit is low, you can feed a big factory, but new The consumption environment and consumer culture have subverted the old model.

Different types of factories are preferred for different markets, countries and platforms.

The types of factories that sellers prefer are different in different periods. In the early days of the cross-border e-commerce industry, sellers demanded a factory: the price was low enough. With the upgrade of the platform and the consumption of middle-class consumers, after-sales and product quality have become more important points.

On the other hand, the global market is very big. Every country and every platform sells different products. Even in the same country, such as the United States, different e-commerce platforms, you will find consumers sitting in front of the screen or The consumption culture is completely different and related to the audience of the product. Therefore, the factories favored by operators of different markets, countries and platforms are different.

For operators in non-European and third-world countries with a large population, they prefer factories that have been doing B2B for foreign trade and are able to ship in large quantities or have sufficient stock. The quality requirements of these markets are not as high, but they will be more concerned about the price advantage.

For sellers in the European, American and Japanese markets, they are more demanding factories that have product quality, cultural expression, trends and product functions that match local conditions. Prices have become less sensitive, and accordingly, factories are required to have specialized production lines that iterate, design, upgrade, and react to rapid production cycles. The complete legal system, intellectual property protection, brand loyalty, lifestyle and other factors of the European, American and Japanese countries can make the innovation and brand of the business more protected.

Detailed to each country, for example, the United States has Amazon, eBay, Wish and other platforms, the products that Wish sellers want are not very top, because the main consumer groups of Wish are students, teenagers, they need small and medium-sized factories. Come to cooperate. Wish sellers need the factory to control costs to the greatest extent and to iterate products the fastest. Platforms with higher end market demand, such as Amazon and Wal-Mart sellers, are suitable for medium-sized factories and have good quality control, design capabilities, stable production cycles and factories that need to build brands.

Once the factory's product and production structure are in line with the local market, the success rate is very high.

Talent is the key, and the ultimate will have a good effect.

It is important for the factory to do product research and development and market research, because the sellers of cross-border e-commerce have gradually matched the talents who are familiar with the products. We have a special person to inspect the factory, how many kinds of products it has, and the history of each product needs to be studied, including product models, production workshops, management specifications, production processes, quality control, etc. will be understood by the product manager. For example, some of our own product managers have many years of IC design experience, he will open the board to observe the chip, PCU process, welding process, model, design age, functional characteristics. "The operation of these products is the key to the success of cross-border e-commerce. It can operate e-commerce platform, understand data analysis, understand local consumer culture, understand brand operation, foreign language proficiency, understand local customs regulations, understand local intellectual property rights and other related laws. The people who understand cross-border logistics are qualified cross-border e-commerce practitioners. For most factories and e-commerce companies that have just entered the market, such talent requirements are indeed a very high threshold, far more than the threshold of domestic e-commerce. Much higher.

To do cross-border e-commerce and do a good job in product quality control, you need these professional talents to let professional people do professional things.

The production of genes for production and the operation of genes for operation are the result of long-term accumulation. Nowadays, the society pays attention to the refined division of labor. Everyone is perfect and combined, so that the effect achieved is the best. It will have a good effect if the operation is done to the extreme. For the factory, some factories that have no e-commerce experience and genetics hope to quickly purchase talents to get the transformation. In fact, it is not very reliable. The factory that combines the needs of e-commerce to focus on the products is what the seller expects.