Ten children's shoes in China at least one Taizhou made

Wenling Children's Enterprise Cluster is one of the representatives of Chinese children's shoes. Once upon a time, it was popular in the market with its price advantage. However, with the development of the entire children's footwear industry, Wenling children's shoes have begun brand building and product structure adjustment, and more emphasis on product quality.

Good quality and low price, Wenling children's shoes exports increased

"Wenling children's shoes enterprises originally had benign working capital and strong production capacity. After the brand awakened, its development path was very smooth, and there were even many enterprises that could occupy a place in the national children's enterprises and grab the brand market share." Luo Chunyuan told reporters. For the children's shoes manufacturers in Guangdong and Fujian, the price is an important advantage for Wenling children's shoes enterprises, so foreign merchants are more willing to choose Wenling children's shoes.

The reporter learned from the Wenling Office of Taizhou Entry-Exit Inspection and Quarantine Bureau that in the first quarter of 2017, Wenling footwear exports totaled 1.43 billion yuan, up 11% over the same period in 2016, of which children's shoes exports accounted for about 10%.

"The advantage of price is mainly reflected in the cost of labor. In the 1980s and 1990s, there were some shoe-making enterprises in overseas places in Guangdong and Fujian. They have the advantage of brand, compared with the current Wenling shoe enterprises. The investment in design is no less than that of manufacturing enterprises in Guangdong and Fujian. It is understood that in order to match the development of the brand, children's shoes companies in Wenling and other places have also established their own research and development teams, and some companies have R&D centers abroad.

Agents all over the country and even overseas directly connect with the enterprise R&D center according to the market trend, and produce children's shoes that are in line with the market. Chen Zhengrong said that agents and R&D centers can be said to be the “reconnaissance units” of enterprises, and they pass the fashion trends to the factories to identify the market positioning of products.

Good quality and low price, so that customers really benefit is the last word, in the same quality, style and price is the advantage of our Wenling children's shoes. "Chen Zhengrong's sentence summarizes the current market advantage of Wenling children's shoes.

In addition, there are many children's shoes enterprises with high annual output in Wenling. Wenling has formed a famous children's shoes production base in Taizhou and even the whole country. The scale production is more conducive to centralized procurement and planned production, which controls the production cost without any benefit. One harm.

Broaden sales channels and help upgrade children's shoes brand

Some people may think that Wenling children's shoes should mainly produce leather shoes, but in fact, professional sports shoes, fashion girls shoes, fashion sandals, square shoes, Korean shoes and other children's shoes market have the shadow of Wenling enterprises.

Children's shoes in Guangdong and Fujian have taken the lead in quality and brand. They rank first in the domestic children's shoes brand. They have enough brand awareness to support the price, while Wenling children's shoes brand develops late, so Wenling children's shoes and Guangdong, Fujian The mode of operation should be different. "Choose from the regional agents, starting from the third- and fourth-tier cities, and using the strategy of 'urban encircling the city' to open the domestic market for children's shoes." Luo Chunyuan said.

"The world is full of talents, there is one." Looking at the national children's shoes market, at least one of the ten children's shoes is made in Taizhou Wenling. During the interview, many children's footwear companies thought that this is the best metaphor for Wenling children's shoes, and it is also the best compliment.

"In the past few years, the target of Wenling children's shoes manufacturers has gradually moved from third- and fourth-tier cities to second- and third-tier cities and first-line brands. The rise of quality is the key reason for the rise of Wenling children's shoes in the fierce market competition." Luo Chunyuan said, reliable The quality, fashionable style and moderate price make the competitive advantage of Wenling children's shoes more obvious.

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